An advertisement for the new Porsche 911 in Fast Company demonstrates the attractiveness of a print magazine to create attention for a totally new online experience. The print ad drives readers to a 3D hologram on a tablet.
Harrison is an eight-year-old boy dying from a disease called Duchenne Muscular Dystrophy (DMD), which affects around one in 3,600 boys. Harrison’s Fund is a charity set up to raise money to fund the research that might buy him some time. Up against high-profile charities with big budgets, the organisation knew it needed to raise awareness of the plight of children with DMD in an innovative way. With one simple print advert, Harrison’s Fund managed to generate huge attention and debate around the world, as well as all-important donations.Read More »
Director of Marketing, Rugby World Cup 2015
Although we have embraced digital media, we are big believers in print media and our ticket marketing campaign has involved print and outdoor advertising, particularly newspaper supplements in national and regional titles Read More »
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