61% of French consumers remember mailing after reading

61% of French consumers remember mailing after reading

Media agencies in France use a dedicated tool for measuring media memorisation; the β - score. This score indicates how many people remember the message after the first exposure. The idea of the score is that, as it is important to know the impact of a advertisement, it is also important to know how long a message will be remembered.


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Case Studies

LEGO uses in-home sampling to reach new consumers

LEGO uses in-home sampling to reach new consumers

Iconic toymaker, LEGO, was looking to engage with a brand new audience – girls aged 7-9 years – by introducing them to the LEGO Friends range. A unique in-home sampling format was chosen to build brand awareness and drive footfall.

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Thought Leaders

Denise Turner
Insight Director, Newsworks 

Denise Turner reflects on ground-breaking research that proves the value of newspaper advertising.

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