Multi-sensory marketing might increase sales with 29%

Multi-sensory marketing might increase sales with 29%

Finally we have convincing proof of the power of sensory marketing. We’ve referred to the importance of sensory marketing a number of times. Often we showed nice examples of how brands and agencies came up with campaigns that triggered smelling, listening, tasting or touching advertising. Recently PHD, Newsworks and UCL presented facts abo...


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Case Studies

Harrisons Fund use online and print advertising to raise money

Harrisons Fund use online and print advertising to raise money

Harrison is an eight-year-old boy dying from a disease called Duchenne Muscular Dystrophy (DMD), which affects around one in 3,600 boys. Harrison’s Fund is a charity set up to raise money to fund the research that might buy him some time. Up against high-profile charities with big budgets, the organisation knew it needed to raise awareness of the plight of children with DMD in an innovative way. With one simple print advert, Harrison’s Fund managed to generate huge attention and debate around the world, as well as all-important donations.

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Thought Leaders

Jamie Cullum

Jamie Cullum 

Jazz-Pop singer songwriter

Jamie Cullum doesn't really need an introduction as the English jazz-pop singer songwriter is know across the world. He also launched the Eighty-Eight magazine for the adventurous thinker.  

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