Royal Mail/Market Reach recently added a new piece of research to “the Private Life of Mail” and “This Time It’s Personal” studies. “The Life Stages of Mail” presents an understanding of how people from different ages consume, interact and feel about direct mail. The research is meant to provide an...
The European membership warehouse club Costco was opening its 26th UK warehouse in Hayes, West London, and wanted to maximize membership of the new store.Read More »
Mike Colling founder, CEO and MC&C of UK media agency
Mike Colling re-evaluates direct mail revealing why it’s on the rise. Explaining the how to get the most out of a mailshot and also the impact that mail has on consumers, mentally and physically.
Why is print profitable?
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