Effectiveness and irritation level of advertising in Bild newspaper

Effectiveness and irritation level of advertising in Bild newspaper

Bild Zeitung, one of the largest printed newspapers in Germany recently conducted a survey about their advertising effectiveness. The study confirmed the positive attitude towards print media. The survey also found that in other countries newspapers are more appreciated than other media.


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Case Studies

'Made of London'

'Made of London'

Millennials have thought for many years that London Pride lacked the authenticity of craft beers. Fuller, Smith & Turner needed to get those particular audience on their side and to show that the brand is modern, relevant and engaging with this generation.

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Thought Leaders

Scott Manson

Content Director, OgilvyOne UK

Scott Manson discusses why he thinks print offers a unique user experience.

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