Five proven reasons to include direct mail in the advertising mix

Marketers' and agencies' quest for proven effectiveness of advertising campaigns seems never ending. Research done in Germany now demonstrates clearly the power of direct mail. The results should be part of their little black book on effectiveness.

Results show not only the value of single mail drops, but more importantly, the increased results of making printed mailings part of an email and print mail mix.

Excellent input for today's measurement-based media planning.