Renewed appreciation for print, particularly among Gen Z and millennials
Alastair Lewis new CEO FIPP: crucial time for magazine publishers
Exploring the advertising opportunities for print media
“Print enhances comprehension, retention, and overall engagement”
A brochure or catalogue can significantly increase consumers' buying decisions
“A brochure or catalogue can significantly increase consumers' buying decisions”
Print media will remain essential as it addresses the five senses
“Print media will remain essential as it addresses the five senses”
AI in media industry represents challenges and opportunities
“User behaviour is changing, but not as fast as marketers and digital evangelists tell us”
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