Submitted by: Print Power 12/07/2017
Pacesetter Enterprises, Inc., a family owned print and marketing communications company, partnered with Saint Francis University (SFU) to create a year-long campaign to increase alumni engagements and donations. This would then allow the University to invest in important causes and support other students with their education. MindFire’s Studio marketing automation platform was used to build and run the campaign.
SFU wanted to engage alumni by creating a fun, relevant experience that would increase participation on social media sites (mainly Facebook and Twitter) and increase donations from alumni.
One of the keys to increase SFU’s alumni donations was engaging them through personal and relevant communications. The campaign targeted 10,000 alumni from the classes of 1950-2014 using various media channels. Pacesetter created a main fundraising campaign with multiple complementary campaigns, including:
SFU gained a competitive advantage by integrating powerful marketing technology with creative campaigns.