Submitted by: Ulbe Jelluma 13/07/2017
At the Cannes Festival for Creativity, a campaign featuring President Trump gained accolades from the jury. And demonstrates again the creative potential of newspapers. The ad shows in a powerful way the perception of many Germans (and probably many other Europeans) of the USA President.
The ad’s only visual is a packshot of the newspaper itself, Der Tagespiegel. The ad announces a special issue on the US elections. At the Cannes Festival the campaign, including print and outdoor was awarded with a Gold Lion and two Silver Lions. Demonstrating the overall appreciating of the campaign.
As the Asics ad we presented on our website, the Tagespiegel ad is simple yet extremely effective. It was widely shared on social media increasing its coverage.