THINK DIRECT MAIL IS DEAD?

Think Again

THINK AGAIN!

When you think about it and look beyond the latest buzzwords, fads and theories, truly effective marketing comes down to engagement. Doesn’t it?

Not just the momentary glimpse of a passing click, but deeper, longer, actionable engagement: engagement you can attribute directly to a financial outcome. 

Here’s a truly challenging idea 

In today’s world of big data, micro-moments, social and programmatic, one channel delivers deeper and longer engagement on a grand scale.

It integrates with other media. Drives attributable action. Is retained and referred back to – often for weeks on end. It’s even liked and valued by consumers.

It is direct mail. A vibrant, hugely effective and wildly creative channel that’s worth £1.8bn every year. 

Take a moment to challenge your thinking 

For the latest Royal Mail MarketReach research and reports showing how consumers engage with brands through direct mail, just get in touch!

In the meantime, challenge your thinking about what Direct Mail can do for your marketing.

Challenge your thinking:

TRUTH IS, DIRECT MAIL IS DEAD

YOU KNOW WHAT, PEOPLE DON’T LIKE DIRECT MAIL

DIRECT MAIL JUST LEAVES YOU COLD, DOESN’T IT?

IT STANDS TO REASON: DIRECT MAIL CAN’T BE CREATIVE

 

Delve deeper into the Power of Direct Mail: Explore these resources from around the Print Power website:

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