Print Media Facts

Newspapers

"The amount of time an average person spends reading a print newspaper every day is 69 minutes" IPA Touchpoints 2016

“Touching print ad’s increases purchase intent by 24%” Newsworks 2015

“82% believe that newspapers have the power and influence over their readers” yougov 2012

“The ROI of an FMCG Campaign could be increased by 17% by increasing the budget for magazine and newspaper advertising” Brand Science 2014

"Adding Newspapers to your campaign boosts ROI by 3 times on adverage." Newsworks

"Adding newspapers to a retail campaign increases effectiveness by 2.8 times" Newsworks

"34.3 million people read newspapers every month – that’s more than the population of Australia" - Newsworks

Adding newspapers to an automotive campaign increases effectiveness by +78%" Newsworks

"60% of newspaper readers do not consume any other media at the same time as reading newspapers" - Newsworks

"Adding newspapers to a finance campaign increases effectiveness by 5.7 times" Newsworks

"There is a 72% increase in ‘reason to buy’ when newsbrands (print & online) are seen with TV versus TV alone" Newsworks

"Adding newspapers to a travel campaign increases effectiveness by three times" Newsworks

"85% of people say that seeing a brand in their newsbrand gives them confidence that it's right for them" Newsworks

"Adding newspapers to a FMCG campaign increases effectiveness by 2.8 times" Newsworks

Magazines

"$3.94 is the average return for every dollar spent on magazine advertising in print, the highest of all marketing media" Nielsen 2016

“Magazines yield the highest ROI of all media, using just 10% of ad expenditure” Nielsen 2015

“81% of people have bought an item or visited a place after reading about it in a magazine” Magnetic 2015

“Print magazines reach more adults and teens than the top 25 prime time TV programmes in the US” Magazine media fact book 2015

“The ROI of an FMCG Campaign could be increased by 17% by increasing the budget for magazine and newspaper advertising” Brand science 2014

Direct Mail

"The increase in ROI when direct mail is included in a multiplatform campaign is 12%" Royal Mail Marketreach 2016

"The amount spent on direct mail in the UK in 2015 was £1.9 billion” Royal Mail Marketreach 2015

“83% of people find direct mail easier to absorb than email” DMA 2015

“67% of peoples online searches are driven by printed marketing” IPSOS US 2013

Door Drops

"The proportion of people who say they can remember some mail sent to them in the last four weeks is 80%" Royal Mail Marketreach 2016 

"Print Advertising stays in the home for an average of 17 days” Royal Mail Market Reach 2015

“38 days is the average time door drop mail is kept in a household” Market Reach 2015

“60% of Europeans say unaddressed mail is their number one choice to receive retail offers” ELMA 2014

“Door Drop accounts for 11% of advertising expenditure in Finland, 15% in Denmark and nearly 10% in France” ELMA 2014

Catalogues

"The proportion of consumers that have atleast one catalogue in their home is 51%" Touchpoints 2016

“90% of consumers use catalogues to learn and get Ideas about things that interest them!” InfoTrends 2015

“49% believe catalogues are the best source for groceries, compared to 20% who favour online” Roy Morgan Research 2014

“Customers who have a multi-channel relationship with high end fashion brand Nordstrom spend four times as much as those who don’t” ELMA 2014

“70% of people read print catalogues as opposed to 11% reading online catalogues” twosides.org.au 2013

Customer Magazines

"It is estimated that global spend on content marketing in 2019 will rise to £300bn" PQ Media 2015

“75% of people say they prefer to read magazines in print” Deloitte Media consumer study 2015

“66% of people are more relaxed and receptive when reading a magazine in print compared to 18% on a mobile device.” Twosides 2015

“12 out of the UK’s top 20 magazines by circulation are customer magazines” ABC 2014

“Customers who have a multi-channel relationship with high end fashion brand Nordstrom spend four times as much as those who don’t” ELMA 2014

“70% of UK marketers are currently using content marketing” seven/yougov 2013

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