Innovative label adds value to wine

Submitted by: Jess Taylor 05/01/2017

Italian winery Matteo enlisted the help of agency Reverse Innovation to produce wine that corresponds with their short story labels. ‘Librottiglia’ a combination of the Italian words ‘Book’ and ‘Bottle’, have captured a blissful evening in, in a singular product. This innovative label including beautifully written short stories wraps around the bottle, with the aim that people can enjoy a short story which compliments the mood of the wine. Stories such as The Frog and the Belly, I Love You, Forget Me and The Murder.