YOU KNOW WHAT, PEOPLE DON’T LIKE DIRECT MAIL

People don't like Direct Mail

THEY LOVE IT

And here’s the proof: people in the UK keep mail on average for 17 days; 60% of them say the best mail keeps a sender’s brand top of mind; for 57% mail makes them feel more valued; and 92% have gone online as a result of mail. Younger people love mail too. 73% of 15-34 year olds keep the best mail for future use and 71% are more likely to trust direct mail. Doesn’t sound much like hate to us!

Tim Lindsay

With mail you get to touch, feel, see the quality and smell. That is evocative, and it can’t be achieved by pixels.” -  
Tim Lindsay, CEO D&AD

Don’t think that Direct Mail can make a real difference?

This’ll help: for research which shows just how consumers feel about Direct Mail, download the latest reports from Royal Mail MarketReach here

Challenge your thinking:

TRUTH IS, DIRECT MAIL IS DEAD

YOU KNOW WHAT, PEOPLE DON’T LIKE DIRECT MAIL

DIRECT MAIL JUST LEAVES YOU COLD, DOESN’T IT?

IT STANDS TO REASON: DIRECT MAIL CAN’T BE CREATIVE

 

Need more proof?
Check out these featured Case Studies:

DISNEY

LLOYDS BANK

BT

ROYAL MAIL

 

Delve deeper into the Power of Direct Mail: Explore these resources from around the Print Power website:

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