YOU KNOW WHAT, PEOPLE DON’T LIKE DIRECT MAIL
THEY LOVE IT
And here’s the proof: people in the UK keep mail on average for 17 days; 60% of them say the best mail keeps a sender’s brand top of mind; for 57% mail makes them feel more valued; and 92% have gone online as a result of mail. Younger people love mail too. 73% of 15-34 year olds keep the best mail for future use and 71% are more likely to trust direct mail. Doesn’t sound much like hate to us!
With mail you get to touch, feel, see the quality and smell. That is evocative, and it can’t be achieved by pixels.” -
Tim Lindsay, CEO D&AD
Don’t think that Direct Mail can make a real difference?
This’ll help: for research which shows just how consumers feel about Direct Mail, download the latest reports from Royal Mail MarketReach here.