IT STANDS TO REASON: DIRECT MAIL CAN’T BE CREATIVE
Globally, creatives continue to push boundaries. Different materials, shapes, sizes and formats consistently bring to life engaging and entertaining concepts. Advances in printing and personalisation continually make mail a much more engaging and personal experience. It delivers the tangible, the sensory, the physically engaging. And that’s on top of any brilliant words and captivating imagery. Try and get that in a mobile banner ad or tweet!
Martin Lindstrom writer of Brand Sense, says that when brands appeal to more than three senses, advertising effectiveness will increase by 70%.
Still don’t think Direct Mail can be different, challenging and creative?
Not a problem. For the full story of how creativity can entertain, enthral and engage consumers with brands through Direct Mail, just get in touch.