IT STANDS TO REASON: DIRECT MAIL CAN’T BE CREATIVE

Creative

BULLSHT

Globally, creatives continue to push boundaries. Different materials, shapes, sizes and formats consistently bring to life engaging and entertaining concepts. Advances in printing and personalisation continually make mail a much more engaging and personal experience. It delivers the tangible, the sensory, the physically engaging. And that’s on top of any brilliant words and captivating imagery. Try and get that in a mobile banner ad or tweet!

DM Cat

Martin Lindstrom writer of Brand Sense, says that when brands appeal to more than three senses, advertising effectiveness will increase by 70%.

Still don’t think Direct Mail can be different, challenging and creative?

Not a problem. For the full story of how creativity can entertain, enthral and engage consumers with brands through Direct Mail, just get in touch.

Challenge your thinking:

TRUTH IS, DIRECT MAIL IS DEAD

YOU KNOW WHAT, PEOPLE DON’T LIKE DIRECT MAIL

DIRECT MAIL JUST LEAVES YOU COLD, DOESN’T IT?

IT STANDS TO REASON: DIRECT MAIL CAN’T BE CREATIVE

 

Need more proof?
Check out these featured Case Studies:

DISNEY

LLOYDS BANK

BT

ROYAL MAIL

 

Delve deeper into the Power of Direct Mail: Explore these resources from around the Print Power website:

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