DIRECT MAIL JUST LEAVES YOU COLD, DOESN’T IT?

  

No Emotion

NOT LIKELY

Whilst response to DM is typically measured by single actions, research suggests that, on average, a useful or interesting mailing will trigger an average of 4.7 further actions; giving a mailing a lasting, powerful effect. More remarkably still, a mail respondent who then posts a positive message on social media is likely to have made a total of 9 separate actions. So, to create powerful, emotional, lasting impact, go direct.

Kiss

Respondents to a mailing might:
- Discuss the content with family and friends
- Consider taking action in future
- Check the brand website
- Go to a shop or post a comment online.
The best mailings might trigger 9 actions in total.

Still don’t think that Direct Mail can truly emotionally engage and involve?

No worries. find out how consumers are influenced and react when they receive direct mail, download the incredibly insightful Royal Mail MarketReach reports here.

Challenge your thinking:

TRUTH IS, DIRECT MAIL IS DEAD

YOU KNOW WHAT, PEOPLE DON’T LIKE DIRECT MAIL

DIRECT MAIL JUST LEAVES YOU COLD, DOESN’T IT?

IT STANDS TO REASON: DIRECT MAIL CAN’T BE CREATIVE

 

Need more proof?
Check out these featured Case Studies:

DISNEY

LLOYDS BANK

BT

ROYAL MAIL

 

Delve deeper into the Power of Direct Mail: Explore these resources from around the Print Power website:

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