TRUTH IS, DIRECT MAIL IS DEAD
Direct mail has grown. By 4.5% in the first half of 2015 alone. With over £1.8bn spent on Direct Mail, it’s the 3rd largest media channel in the UK and big in other countries too. And no wonder, considering that Direct Mail generates on average £3.22 for every £1.00 spent and that multi-channel campaigns including Direct Mail are 27% more likely to deliver top ranking sales performance. With this amount of spend, and proven returns, no wonder brands value Direct Mail which is good reason for you to consider as well. See? Not dead. At all.
Multi-channel advertising campaigns that include mail are 27% more likely to deliver top-ranking sales performance than campaigns without mail -
Royal Mail MarketReach research
Want more facts before using Direct Mail as part of your marketing mix?
No problem: For the latest Royal Mail MarketReach research, showing how consumers engage with brands through Direct Mail, you can download them here.