DIY music band promoting Singapore Raffles Music College

Submitted by: Jess Taylor 23/12/2016

Singapore Raffles Music College wanted to reiterate that with the right tools and help, it’s easy for anyone to make music. So, with the help of agency DDB Group they created a Direct Mailer that puts the world’s most recognisable tunes at people’s fingertips by turning the common CD case into an unusual musical instrument. With that, Raffles Music College demonstrated how, through The Rubber Band, the ability to make music can be surprisingly easy and fun. Which not only turned people’s heads, but also changed people’s perceptions towards Raffles Music College